Liv/giant

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 It's official!!!

“I am so thrilled to join the Liv/giant program for 2013. As a woman, I want to ride the fun stuff but my needs are different from the guys; riding a bike that is designed for me from the bottom up by a group of smart, passionate and inspiring women is a dream come true.  Liv/giant has many really cool things in the works and I am so excited to be able to work side by side to help create the best possible products for female riders everywhere. ” -Katie Holden

Not only does 2013 mean a new partnership for Katie, it also means a shift from racing to endeavors focused around trips, events and media. “I am incredibly excited about this,” exudes Katie, “it basically takes my strengths and everything that I am super passionate about and puts them together into a package that is who I am from the core. Travel has been a huge part of my life for as long as I can remember, so being able to keep exploring the world with my bike, connecting with people and communities along the way is incredible.  I am excited to share my adventures, and inspire women to try new things & push themselves to step outside their comfort zones.” Since Katie travels so often, she encourages you to reach out if you see she is in your area, “I love nothing more than riding with new people in new places,” says Katie, “I want hear from you.” Watch the Liv/giant USA Facebook page (www.facebook.com/livgiantusa) for upcoming rides and events.

“Liv/giant is stoked to have Katie join our program. The brand is dedicated to helping female cyclists reach their goals, and Katie’s personality and riding style will help to inspire women around the country and the world to fulfill their potential as riders. Katie’s product feedback will be invaluable as Liv/giant explores expanding its off-road reach in the future.” -Jackie Baker, Liv/giant Product Marketing Manager

Liv/giant is dedicated solely to female cyclists, and all product offerings are designed to fulfill the needs of women riders of all ability levels.  Liv/giant utilizes a 3F philosophy to build each of its bikes: Fit, Form, Function. Fit is the first of the Fs, because it is THE most important. The biggest difference between Liv/giant bikes and anything else on the market is that they are 100% designed to fit women. From considering inseam and torso length to the differences in where women derive their pedaling power compared to men (we have assets), the bikes are built to fit women better. “When I go out for a ride, it is really important that my bike perform on the rough stuff as that is my favorite thing to ride. The Trance XW works because it pedals efficiently and it lets me ride whatever my heart desires...steeps, gnar, jumps, drops.” says Katie, “It is pretty awesome to be able to jump on my bikes right out of the box and get loose. The geometry is spot on and the Maestro suspension feels so good!”

About Liv/giant

Liv/giant is a cycling brand dedicated solely to female riders and inspiring them to lead happier, healthier, more adventurous lives through cycling. To learn more about Liv/giant, the brand’s bikes and gear, and Liv/giant retailers who carry those products, please visit Livgiant.com.

About Katie Holden

Affectionately known as Holden by her friends, Katie is a mountain bike athlete based out of Kirkland, WA. Her other sponsors for 2013 include SRAM/RockShox/Avid/Truvativ, Smith Optics, Camelbak, DT Swiss, The North Face, Vans, Leatt and Navitas Naturals. You can follow Katie’s adventures around the world via her website www.KatieHolden.com and Instagram/Twitter: @KatieHolden.

Katie Holden