Sun Valley Specialized 2012 Shoot

I went out to Sun Valley, Idaho for the Specialized 2012 shoot. Let me just say this place is totally underrated. It is gorgeous. The town is cute. The people are rad. The trails kept me grinning from ear to ear all week.

We did lots of shooting with Mr. Sterling Lorence. Love him! So excited to see the ‘nugs’. But we also got to do lots of freeriding, I went on a bunch of epic rides out there.

Smith Optics is based in Ketchum so I got to go check out the HQ which was cool. The vibe in there is really nice, everyone rides to work, the space is nice. Got some new shades on my way out.

Rebecca Rusch lives in Sun Valley so we met up a few times. One of the afternoons her and Susan invited me to coach their Wheel Girls program which was a blast. Basically it is a 6-week little summer camp where the girls go out for group rides. Most of the girls were either ski racers or freestyle skiiers so it was pretty cool to see the skills cross over.

One of the highlights of the week was the Hailey Rodeo. I have always wanted to go to a rodeo and I got my chance. Mutton busting was my favorite....I found a YouTube video for your viewing pleasure.

Oh yes, and guess who we spotted out to dinner...Mr. Punked himself, Ashton Kutcher and Demi Moore. ha.


Katie Holden